As Per the Last Update 6 Months Back, Google Increased the limit of maximum Characters shown in Search Snippet to 320 and it affected the SERP rankings Adversely. But Now As We see the Search Results, it seems that Google is back to their conventional Search Snippet Size i.e They Reduced the search Snippet Size back to 160 or fewer characters as seen over the last week.
For Newbies, Search Snippet is the information showed in the Google Search Results about every Page Listed in Results which is majorly picked from the Meta Description of the Web Page. As the Search Snippet Size has been reduced, Now the Allowed maximum limit of Meta Description is 160 characters.
Check the Above snapshot for “SoftSolvate” – That is our Parent Company. You can Clearly see that size of Search Snippet or Meta Description Visible in SERP Results is approx 160 in case of Desktop and 130 in Mobile now which we are able to see since 13th may.
Check the RankRanger Snapshots for Desktop and Mobile Versions Respectively which clearly shows the Reduced Count of Characters.
We Think, It will Affect the Search Rankings Again and also helps in Reducing Spam, which is a Good News for Bloggers and Bad News for Spammers . 🙂
In Case of Any Query, Ask Us in Comments. 🙂